Tomorrow is Black Friday, the day when, still tipsy with tryptophan we waddle down to the local Walmart or Best Buy, line up with our countrymen and stampede into the stores to snatch up the latest deals on wide screen televisions or other marked down consumer goods.
Some people aren’t waiting for the Thanksgiving dishes to be done and started lining up a week ago to get a good deal. Some big box chain stores are opening their doors for Black Friday sales early. We may have to change the inconveniently named Thanksgiving to something like beige Thursday if this trend continues. What’s next? Mauve Wednesday?
This trend to supplanting the day of thanks with another day of frantic, panic induced shopping is a disturbing trend. The day traditionally set aside for gratitude for what we have is being usurped by another day of pinning for what we want. Desire is at the root of suffering; gratitude is a doorway to spiritual and social fulfillment. But gratitude doesn’t fill the coffers of the corporations that have learned to manipulate our sense of dissatisfaction and the unquenchable hunger we can’t seem to control.
Sitting at home with our families, sharing a few quiet (or depending on your family, chaotic) hours doesn’t put more cash in the pockets of the shareholders or owners of Best Buy, Walmart, K-Mart or the other big box stores. So Black Friday starts early.
People will be hurt. Some may even be killed. One website tracks the carnage. This video provides stunning insight and a horrific reminder of a time when we had to struggle for survival. But we’re not struggling for survival on Black Friday: we’re acting like wild animals on a kill, or like heroine addicted zombies, just so we can get a deal on a flat screen TV or a set of matching bathroom towels. All over the world there are people struggling for survival and they are better behaved than many Black Friday shoppers.
Why? I think we’re programmed to do whatever we need to do in order to feed our families and ourselves, but in North America – sorry Canada, you’re merrily wading into the Black Friday stupidity too – that survival instinct is no longer about finding food and shelter. Thanks to persistent re-programming by advertisers who are only too happy to take advantage of our fear based instincts, we now are willing to trample each other for a new PS4 that’s 20% off.
I hope nobody gets killed this Black Friday. I expect lots of people will get hurt. I hope it’s worth it.